As some who has tried the mascara, I wonder why Covergirl made THAT claim on this product? I can tell you it does not give 2x the volume. In fact, it's the opposite, it's a great mascara for those who like a no-makeup makeup-look. But you can't really sell THAT truth in a mascara advertisement can you?
(Source)
The National Advertising Division of the Council of Better Business Bureaus says, the post-production enhancement on Taylor's lashes, gives consumers an inaccurate impression of the product's abilities.
Even though Proctor and Gamble puts a disclaimer on these ads, a lie is still a lie. Remember those Covergirl Lash Blast ads where Drew Barrymore's lashes were **enhanced with falsies? A few years too late, but at least these types of ads are starting to get pulled.
So Taylor's advertisements and commercials went bye-bye. Can't say I'm disappointed, those ads were of the super cheese variety. Taylor Swift twirling around in swathes of flowing fabric? No thanks.
(Source)
No comments:
Post a Comment