Makeup Forever Untouched Ads - Are U Fo Real?

So disclaimer time, Makeup Forever is one of my favourite cosmetic brands.  When they released their unedited ad campaign, I was in love.  But why haven't there been more since?  Sad face.   Oh well, check the photos.

 

 (Source: 1 & 2)

Would these unedited photos turn you off the product?

Now I know, it's still an ad with professional models, with professional photographers and makeup artists.  And that's what I love.  Let the professionals do their thing, yo.  

Why do cosmetics ads rely so heavily on airbrushing, when there are amazing professionals who can put pretty ads like this together?