L'Oreal gets Hand Slapped by FDA: This time it's not about Julia Roberts

You may remember earlier this year, Britain's Advertising Standards Authority (ASA) pulled this Lancome ad for misleading consumers.

The ASA basically argued that a bottle of foundation can't turn back the hands of time.  The ASA came to this conclusion even without access to Julia Roberts' original untouched photos.  Apparently she has a super strict contract and those babies will never see the light of day.  For more info on all that mess, visit here.

Lancome's parent company L'Oreal got in trouble again last month, but this time with the U.S Food and Drug Administration (FDA).   The trouble comes with wording on certain Lancome products.  Wording such as:

1. "been shown to improve the condition around the stem cells and stimulate cell regeneration to reconstruct skin to a denser quality."
2. "helps to re-bundle collagen."
3. "boosts the activity of genes" 

The FDA sent a letter to L'Oreal asking them to "tone down" their marketing language.  The letter went something like - Hey, stop pretending your product is a miracle drug.  You have 15 days to get it together.  Tsk Tsk


For more info on this latest mess: ABC News
                                                      Wall Street Journal